Marketing tools · Cairo

The instruments we run
client work on.

Eleven tools that take a brief and return a finished deliverable — a design direction, a content guideline, an identity document, a media plan, the arithmetic underneath it. Nothing generative-sounding. Nothing you have to rewrite.

Free plan, no card · Pro from 999 EGP a month · Cancel any time

15Tools
40Design directions
12Brand archetypes
7MENA markets priced
Design direction Tone & content guideline Visual identity brief Media buying plan Ad budget model Unit economics Events calendar Tenders & opportunities Full identity document Shareable client links Design direction Tone & content guideline Visual identity brief Media buying plan Ad budget model Unit economics Events calendar Tenders & opportunities Full identity document Shareable client links
01 — Packages

Every tool on every plan. You pay for volume.

No tool is locked behind a tier. A plan buys a weekly pool of tokens; running a tool spends some. Unused tokens do not roll over, and you can buy more at any time.

Free

Enough to run a couple of tools a week.

Free

60 tokens a week about 2 runs a week

1 brand · 1 seat · Community

Includes

  • 15 Tools — Every tool included
  • Content Guidelines Builder
  • Media Buying Plan
  • Brand Identity Report
  • +Buy more tokens
Start on Free

7-day trial · no card

Most chosen

Pro

A working week of real output.

999 EGP / month

600 tokens a week about 24 runs a week

5 brands · 3 seats · Email, next business day

Includes

  • 15 Tools — Every tool included
  • 20×Content Guidelines Builder
  • 30×Media Buying Plan
  • Brand Identity Report
  • +Buy more tokens
Start on Pro

7-day trial · no card

Max

Agency volume across many brands.

2,400 EGP / month

2,500 tokens a week about 100 runs a week

25 brands · 10 seats · Priority, same day

Includes

  • 15 Tools — Every tool included
  • 83×Content Guidelines Builder
  • 125×Media Buying Plan
  • 31×Brand Identity Report
  • +Buy more tokens
Start on Max

7-day trial · no card

02 — The suite

Every tool ends in a document

Each asks what a good strategist would ask, then writes what you would have written afterwards. Saved against a brand, shareable as a link.

01

Social Media Design Selector

A visual quiz that maps a brand to one of 40 social media design directions, from Minimal Clean to Brutalist.

Returns. A ranked top three with a full brief for whoever designs the posts.

Self-contained 25 tokens
02

Content Guidelines Builder

Brand voice, tone sliders, hook and caption rules, and sample posts — across captions, replies and light blogs.

Returns. A written guideline your writers can follow without asking you.

Self-contained 30 tokens
03

Logo & Visual Identity Direction

One bilingual brief that collects everything a logo and a visual identity need before anyone opens a design file.

Returns. A visual identity direction plus a copyable image-model prompt.

Self-contained 30 tokens
04

Media Buying Plan

A justified ad budget, funnel split, platform mix and expected results — driven by real MENA cost benchmarks.

Returns. A media plan with the numbers a client will actually ask about.

Self-contained 20 tokens
05

Ad Budget Calculator

How much ad budget to sell X units at price Y — and the reverse. Accounts for items per order and the cash-on-delivery failure rate.

Returns. A budget, a break-even ROAS, and whether the price even works.

Self-contained 10 tokens
06

Growth & Sales Economics

LTV, CAC, LTV:CAC, payback period, ROAS and stage-by-stage conversion — for a B2C product or a B2B sales funnel.

Returns. Your real unit economics, with the weakest stage named.

Self-contained 15 tokens
07

Product ROI & Unit Economics

True per-unit profit for a physical product: margin after production and variable cost, CAC against that margin, and break-even ROAS.

Returns. Per-unit profit, monthly net, and the levers that move it.

Self-contained 10 tokens
08

Funnel Optimizer

Maps an existing funnel end to end, computes cost per outcome and ROI, and names the stage that is leaking.

Returns. The weakest stage, quantified, with fixes ranked by impact.

Self-contained 20 tokens
09

Online Presence Diagnostic

Scores a service business on how it actually shows up online, then writes the content, platform and demand plan to move it up a stage.

Returns. A maturity score out of 100, a stage, and a 90-day playbook.

Self-contained 20 tokens
10

Lead-Gen Media Plan

A media plan for high-consideration purchases — property, education, clinics, B2B — where the outcome is a qualified lead, not a checkout.

Returns. Budget, funnel split and platform mix priced per qualified lead.

Self-contained 20 tokens
11

Post Generator Brief

Builds a structured prompt for the KF Post Writer GPT, which researches competitors before it drafts anything.

Returns. A month of posts, pasted back and stored against the brand.

ChatGPT 40 tokens
12

Events Research

Scans conferences, exhibitions, awareness days, awards and cultural moments worth activating around.

Returns. A dated calendar of moments for the months you picked.

ChatGPT 35 tokens
13

Opportunities Research

Surfaces tenders, RFPs, awards, grants, partnerships and pitches worth chasing in a date range.

Returns. A shortlist with deadlines, fit notes and what to prepare.

ChatGPT 35 tokens
14

Brand Identity Mega Prompt

One full mega prompt for a complete brand identity direction, assembled from what the other tools already produced.

Returns. A complete identity direction, pasted back as structured sections.

Chained 60 tokens
15

Brand Identity Report

Assembles every saved result for a brand into one print-ready identity document.

Returns. A single branded document, shareable as a public link.

Chained 80 tokens
Self-contained

Runs entirely on the platform. No outside account.

ChatGPT

Builds a brief for a KF custom GPT. You run it in your own ChatGPT and paste the reply back.

Chained

Reads what the other tools already produced for the same brand.

03 — Method

Brief in. Document out. Link to send.

The same four steps in every tool — nothing new to learn on the fifth.

01

Add a brand

Every result is filed against a brand. Agencies run several; a single business runs one.

02

Answer the brief

Structured questions, never a blank page. The tool carries what it already knows.

03

Take the document

Finished and formatted. Saved automatically, versioned every time you re-run it.

04

Send the link

One click publishes an unguessable link for a client. One click revokes it permanently.

04 — Before you pay

The things worth knowing

01 Do I need a ChatGPT account?

For Starter, no — every one of its tools runs entirely on the platform. Pro and Agency include tools that build a detailed brief for a KF custom GPT; you run it in your own ChatGPT and paste the reply back, and the platform parses, renders and stores it. We would rather state that plainly than have you discover it after paying.

02 What exactly is a "result"?

One finished run of one tool, saved against one brand — a design direction, a content guideline, a media plan. Re-running a tool creates a new result and keeps the old one, so you can compare or roll back. Starter includes 25 a month, Pro 150, and Agency is unmetered.

03 How do the public links work?

Any saved result can become a public page at an unguessable address. It needs no login, is never indexed, and stops working the moment you revoke it. Revoking destroys the address rather than hiding it, so a link you have already handed out can never come back to life — re-sharing mints a fresh one.

04 Why are two tools Agency-only?

The Brand Identity Mega Prompt and the Brand Identity Report read from what the other tools already produced for the same brand. They are worth little alone and a great deal after three other tools have run — which is precisely why they sit at the top rather than being spread across every package.

05 Can I add my team?

Starter is a single seat. Pro includes three and Agency ten, all sharing the same brands and results.

06 How does payment work?

Start with a 7-day trial and no card. When it ends we send an invoice in Egyptian pounds and the package activates on payment — bank transfer, Instapay, or card by arrangement. Online checkout is in progress; the trial never auto-charges.

07 What happens to my work if I cancel?

Your results stay in the account and stay readable. The account drops to Starter access, so higher-package tools stop running new jobs, but nothing you already produced is deleted or locked away.

05 — Start

Run it on a real brand

Not a demo. Put the design selector and the content guidelines against something you actually bill for, and judge the output the way a client would.